Do you feel like you are currently wasting your time on Facebook? Perhaps you are investing a lot of time and effort into creating posts, only to get very little interaction and even fewer conversions? If so, then stick around and give this article a read. We’ll share how to grow and monetise an audience using Facebook advertising.
Define Your Brand
The first step might seem like an obvious one, but you’d be surprised by the overwhelming amount of businesses active on Facebook who don’t really have an identity. Having a logo and a quirky business name is not enough to truly differentiate yourself from the competition; before you can truly start growing an audience – and indeed monetising them—first you need to dig deep and establish a truly authentic brand.
It’s no different than finding love, or a friendship group; if you have no idea who you are, what you like, or what kind of people you’d like to attract into your life, you’ll have a very difficult time finding them!
Know Your Audience
Again, another obvious one, but just how much research have you done into figuring out who your ideal demographic is? There’s a big difference between having a ‘rough idea’, and having a clear picture of your ‘ideal customer’s’ age, gender, likes, dislikes, fears, hopes, and dreams.
To truly know your audience, and thus be able to market to them appropriately, you’ve got to get right up into their psyche!
Know Thine Enemy
Just as you should know what your perfect customer looks like, you also need to know who your competitors are. The more data and information you have on your competitors, the better positioned you will be to out manoeuvre them on Facebook.
What kind of content do they create? How consistent are they? What is the level of quality in their copywriting and design work? Are there any gaps that you can easily fill in with your own expertise?
Add Value – And Be Consistent
Next, you need to think about how you can add value. Remember, the average Facebook user is being pulled from pillar to post and there are thousands of distractions being thrown their way a mile a minute.
The question is, what can you offer them to stop them from scrolling and stay a while? When you understand your demographic through and through, you’ll have a crystal clear understanding of what makes them tick.
Based on your brand and the products / services that you offer, your job is to deliver value to your audience – consistently.
It’s not enough to share awesome content once a fortnight. You need to show up several times a week, at set times, and never falter.
If you are clear and consistent in your messaging and you continue to add value to their lives, your ideal audience will invariably tune in and interact with your brand on a regular basis.
Have A Clear Product And Value Proposition
Next, think about what it is that you are actually trying to sell. Anyone can create and run ads on Facebook, but if you wish to create and run ads that are actually going to attract clicks – and invariably convert them into loyal, paying customers – you need to have a very clear product and value proposition.
Remember, in the US alone, the average person is exposed to between 4,000 and 10,000 ads EVERY SINGLE DAY!
Yea, you read that correctly: 4,000 to 10,000 ads within a 24-hour period.
If that isn’t enough to justify the importance of knowing your target demographic inside out and having a very clear product and value proposition, then we don’t know what is!
Conclusion: Put The Time And Effort In And It Will Be Easy…ish
The reason why so many businesses fail to grow and monetise an audience on Facebook is because they’re doing it all wrong.
Anyone can write a random post with very little in the way of strategization and hope for the best. However, if you want to create posts that are bound for engagement and the highest possible conversion rate, you have to go about things differently…You have to get things right.
Ultimately, the most effective means of advertising to people on Facebook and encouraging them to spend their money with you, is to invest in a professional Facebook advertising agency. This is because even if you do create a half-decent ad that drives more traffic to your website – you still need to convert them into customers. That means having a well-optimised website with a minimal bounce rate.
Save your precious time and let the professionals help you cut through the noise and be that one advert out of thousands that your ideal customer resonates with.