Why Small and Medium-Sized Retailers Choose BigCommerce as Their eCommerce Platform

Choose BigCommerce

As a small or medium-sized retailer, choosing the right eCommerce platform can be a critical decision that impacts the success of your online business. With a plethora of options available, one platform that has gained popularity among small and medium-sized retailers is BigCommerce. Known for its robust features and flexibility, BigCommerce has become a preferred choice for many eCommerce entrepreneurs. So, why do small and medium-sized retailers choose BigCommerce as their eCommerce platform? Let’s first explore its features and then dive into other reasons for it:

Why is BigCommerce a Feature-Rich Platform?

From mobile responsiveness to robust security, BigCommerce offers a wide array of features essential to online retailers.  It allows them to create professional-looking online stores tailored to their unique business needs, providing a seamless shopping experience for their customers. So, let’s further elaborate on it:

  • Responsive and Mobile-Optimized Design: BigCommerce offers responsive and mobile-optimized design templates that ensure a seamless shopping experience across all devices, including desktops, smartphones, and tablets.  For example, Solo Stove uses BigCommerce to power their online store, which is designed to be mobile-friendly and provides a smooth shopping experience on mobile devices. Therefore, this feature is crucial in today’s mobile-first world, as a significant portion of online shoppers use mobile devices to make purchases.
  • Flexible Payment Options: This is another feature of BigCommerce that offers a wide range of integrated payment gateways, allowing businesses to accept payments from various sources, and provide convenience to their customers. It includes popular options such as PayPal, Stripe, and Square, among others. Businesses can easily set up and manage their payment options, ensuring a smooth checkout process for their customers just like Herman Miller, a leading furniture company that uses BigCommerce to power its online store and offers multiple payment options to its customers, including credit cards, Apple Pay, and PayPal.
  • Robust SEO Tools: The built-in SEO tool in BigCommerce helps businesses optimize their online store for search engines and improve their visibility in it. This includes customizable URLs, meta tags, sitemaps, and more. Proper SEO can drive organic traffic to the online store and increase its chances of ranking higher in search results, leading to more visibility and potential sales. 
  • Multi-Channel Selling Capabilities: Businesses can now sell their products not only on their online store but also on various marketplaces (such as Amazon, eBay, and Facebook) with the use of this BigCommerce feature. This helps them expand their reach and tap into a wider customer base. For example, Skullcandy, a popular audio accessories company, uses BigCommerce to power its online store and also sells its products on Amazon and eBay, by leveraging its multi-channel selling capabilities to reach more customers.
  • Robust Security Features: BigCommerce prioritizes security and provides robust features to protect businesses and their customers’ data. This includes SSL encryption, PCI compliance, fraud detection, and more. These security measures help ensure that online transactions are secure and customers’ sensitive information is protected, building trust and credibility for the business. 

3 Key Reasons To Consider When Choosing a BigCommerce Platform For Small & Medium-Sized Retailers

Apart from several other features offered by BigCommerce to various businesses, here are a few key reasons specific to why small and medium-sized retailers choose BigCommerce for their online store. Let’s begin: 

Reason #1. Branding and Customization: 

Small and medium-sized retailers choose BigCommerce because it offers extensive branding and customization options, allowing them to create a unique online store that aligns with their brand identity. For example, the athletic apparel brand “Gymshark” uses BigCommerce to create a visually appealing and highly customized online store that reflects its brand aesthetic and values. This level of customization helps such businesses create a memorable and engaging shopping experience for their customers, resulting in significant business growth. 

Reason #2. Integration Capabilities: 

The robust integration capabilities of BigCommerce enable small and medium-sized retailers to connect their online stores with various third-party tools and services. For example, the beauty brand “Kylie Cosmetics” utilizes its integrations with social media platforms and marketing tools to streamline its online sales and marketing efforts. This allows the brand to leverage social media for brand awareness and drive sales directly from social media channels, contributing to its online success. Therefore, to integrate such features of BigCommerce into your online business, you may choose to hire BigCommerce developers from leading providers like CodeClouds that offer expert services to help build a custom integration for further enhancing your store’s features, usability, and making its day-to-day management easier. 

Reason #3. Support and Community: 

The extensive support resources and active community features of BigCommerce allow small and medium-sized retailers to choose them. For instance, the home decor brand “Roomify” relies on BigCommerce’s 24/7 customer support, knowledge base, and community forums for technical assistance and best practices. This support and community engagement have helped the brand overcome technical challenges and optimize its online store for better performance, resulting in a good increase in its conversion rates.

Key Takeaway

Apart from other eCommerce platforms, BigCommerce is a top choice for small and medium-sized retailers as they offer several compelling reasons that are discussed in this article. With its robust features, flexibility, and user-friendly interface, the platform empowers retailers to create and manage their online stores with ease. 

Thus, whether you’re a small or medium-sized retailer looking to establish or grow your online presence, BigCommerce is the platform that can help you achieve your goals. Its powerful features, ease of use, and scalability make it the go-to choice for eCommerce success. So why wait? Take your retail business to the next level with BigCommerce and unlock the full potential of your online store today!

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