If you’re a small business owner, chances are you already know how important search engine optimization (SEO) is to getting the word out about yourselves. SEO is one of the most effective digital marketing tactics that can help your struggling business; however, implementing a successful SEO strategy can be tricky, but can pay off in the following ways.
1. Increase Your Traffic
SEO, or search engine optimization, is a great way to increase your website’s traffic and can help your business grow as it boosts your rankings on site, improves your website’s credibility, and gathers audience insights — all of which lead to more sales.
SEO can be a complex process, and it’s important to be patient with it. However, if you’re doing it right and following Google’s guidelines and using a professional like Chicago SEO Scholar, then, you can expect to see some serious upturns in your rankings and traffic within a few months. It’s really that easy, for the most part.
The first step is to find the keywords your target customers are using to look for products and services like yours and you can do this by researching your competition and using keyword research tools, such as SEMrush, Ahrefs, and Google Keyword Planner.
Once you’ve figured out what keywords your potential customers are typing into websites, it’s time to start creating content that’s optimized for those terms which can include a blog post, infographics, social media posts, and more.
Getting your website listed in online directories and review sites is another good way to drive traffic to your site and can be especially helpful if you have a strong domain authority on Google, as it increases your chances of ranking well for relevant searches.
Guest blogging is another excellent way to get your website’s name out there and attract more traffic, but you can also guest post on other blogs to gain a new audience and build links back to your own site, which will boost your page’s search engine ranking.
The key is to create quality content that your target audience will find useful and informative and can be done in a variety of ways, such as by developing presentations, infographics, or videos that answer questions and provide value.
2. Increase Your Leads
SEO is a great way to increase your brand’s overall visibility and attract new customers, which are known as “leads”, because sites like Bing rank sites based on the relevance of their content and page structure to the search queries that people enter. According to this article, if your company’s website is found when searchers search for relevant keywords, they will be more likely to contact you and make a purchase.
Creating great content that’s targeted to your target audience is key and can be done in a variety of ways, from writing blog posts to sharing content on social media; but remember that ultimately, your goal should be to create content that answers the questions your potential customers are asking about your products and services.
Once you have a great piece of content, it is important to share it on your social media accounts and let other companies know that they can link to it as well because having a good social media presence will help your content get the attention it deserves, which can eventually improve its search engine ranking.
Another thing to keep in mind is that your site should be optimized for all types of devices which are especially important if you’re trying to generate leads from mobile users, and unfortunately, if your site doesn’t load quickly, it will lose a significant number of visitors.
3. Increase Your Sales
SEO is a digital marketing strategy that can help your business rank higher on search engines like Google or Yahoo and can help to increase your website’s traffic and lead to more sales; however, you need to be smart with your SEO efforts and be committed to a long-term strategy.
The first part of SEO is creating content that’s relevant to search engines and your customers which means that you need to ensure your web pages have the right keywords in their titles, descriptions, and tags with precise pricing.
Another part of SEO is sharing your content on social media to increase sales which can also boost your search engine ranking because it creates backlinks to the original source of that content – so the more people share your content, the higher it will rank on search engines, resulting in more visitors to your site.
4. Increase Your Profits
Getting your business to rank highly in search engine results pages is not only a great marketing tactic, but it also pays off in the form of increased revenues and according to the Search Engine Journal, over 40% of online sales is generated by organic (or search) traffic.
To get the most out of SEO, it’s important to understand the basics, which includes understanding the importance of a search engine-friendly site design and content that helps customers find what they’re looking for as well as considering the utilization of analytics in measuring page views, clicks, and conversions to determine the most effective tactics to increase your profits, all which can be learned by a quick Google search.
In the end, it’s about creating a winning combination that keeps you one step ahead of the competition. The best way to do this is by working with a great company that has the experience, skill set, and resources to provide your business with the best possible online presence which is extremely vital in today’s extremely competitive market.