If you’re a content marketer, then you know that creating effective content is an important part of your job. This doesn’t just mean writing blog posts or social media updates – it’s about making sure that your audience understands what you’re trying to say and why they should care about it.
That’s why we’ve put together seven tips for the content marketers out there who are looking to increase their effectiveness on this front. Increase your content marketing effectiveness with these seven tips.
1. Start With Keyword Research
You should go beyond just understanding the words people use to search for your products or services and look at trends in overall search behavior. This way, you’ll be able to see what terms are growing in popularity, which ones are declining and how many searches overall happen each day.
In addition to identifying new keyword opportunities, keyword research can help you determine which existing keywords you should be optimizing for that aren’t currently getting any traffic at all.
2. Use Social Media To Get Out Of Your Content Marketing Comfort Zone
Content marketing is all about creating original, high-quality content that generates leads and sales for your business. But if you’re doing the same thing over and over again, you’re going to reach the same people over and over again – and it won’t be long before your audience starts feeling like they know everything about you already.
This can lead them to stop paying attention altogether because they feel like they know what they need to know about your brand or product. To keep things fresh and interesting for yourself as well as potential customers, consider using social media platforms in new ways.
3. Use Word Counter To Track Your Article’s Length
You might be using a word processing tool that doesn’t show the accurate word count of your article. If that’s the case, it can be difficult for you to know about the exact length of your write-up. You are likely to write either too long or too short.
To get this fixed, you can use a word counter free of cost. Just visit the website and paste your text there. Aside from showing number of words, the tool will also let you know about the number of characters, sentences, and paragraphs.
4. Use Analytics Tools To Improve Your Content Marketing Effectiveness
Analytics tools are an important part of the content marketing process. They help you understand how your content is performing, so that you can make adjustments and improve your efforts over time.
For example, Google Analytics is one tool that many marketers use to track the number of visitors, bounce rate, pages per visit and other metrics related to their website traffic.
Using analytics tools will allow you to identify which types of content work best for your target audience as well as what kind of topics they find interesting to create more effective future content campaigns.
You will also be able to see if there are any repeating patterns or trends regarding what types of posts receive more engagement from users on social media platforms such as Facebook or Twitter.
5. Become A Thought Leader In Your Industry
Being a thought leader in your industry is another way to be unique, and it will help you stand out from other marketers. Thought leaders are experts who have a strong reputation for their skills and expertise, so they can provide value to the audience.
When you become a thought leader, you gain recognition from your peers and customers, which will lead them to trust your brand more than others’ brands. In addition, it helps build credibility for your business because people will recognize that it has high-quality content that provides value for them.
6. Include Statistics And Interesting Facts
You need to include statistics and interesting facts to your content. Statistics and facts help the reader understand better what you are trying to say, as well as make them want to read more of your content.
When writing about any topic, it is important that you research the information that you provide so that it can be validated by other sources. If someone does not believe in something, then they are not likely to trust anything else that person says or writes about.
It’s also important for marketers to know what their competitors are doing and how they are positioning themselves within the industry. This gives you an idea of what type of writing style works best for those who are interested in reading this kind of material from a company like yours.
7. Create Better Content Than Your Competitors
Creating more content than your competitors may be a good way to stay competitive, but the quality of this content will determine how well it performs. If you want to ensure that your content is as effective as possible, make sure it is relevant to your audience.
Also, don’t forget to ask friends and family for feedback on what they think about the quality of your work.
An editorial calendar is a way to keep track of your content and make sure that every piece is both timely and relevant. It’s also a great way to see how your competitors are doing, so you can be prepared for what they might do next. The best tools for creating an editorial calendar include:
- Google Calendar (or any other free online calendar)
- Microsoft Excel spreadsheets: If you use Excel, I recommend using the “Filters” feature to create columns for different types of content – for example: headlines, blog posts, videos/podcasts/interviews/guest posts etc.
8. Write Longer Blog Posts
Longer content tends to be more in-depth and valuable to the reader. People are willing to read long articles because it helps them learn more about a subject and gives them the confidence that they are getting their time’s worth by reading it.
This is especially true if you’re writing for an audience of professional marketers who want to know every detail about social media marketing, not just a brief overview of how Facebook Ads work.
Google also favors longer articles, so if your goal is SEO (search engine optimization), then you’ll benefit from longer pieces.
Aside from the above suggestions, the below tips can also work to boost the effectiveness of your content.
- Incorporate video into your content marketing strategy.
- Use video to demonstrate your products and services.
- Use video to present tutorials and how-to’s that will help your audience get the most from your product or service, or learn how to use it more effectively.
- Make sure that your content is original.
- Write about topics that your prospects and customers are interested in, not what you think they should be interested in.
- Use social media to share your content with relevant communities and influencers.
LinkedIn Pulse is LinkedIn’s official publishing platform. You can publish your content on LinkedIn Pulse, and reach a wider audience with it. LinkedIn users are higher quality than other social media users, so you have a better chance of getting more exposure when you share your content on LinkedIn as well.
Consistency is one of the most important parts of content marketing. You should publish your content regularly and at the same time of the day. If you do this, you will attract an audience and keep them coming back for more. Consistent publishing will also help you stay on top of the search engines because they like it when sites are updated frequently.