More than fifty percent of the startups fail. Amazon alone is responsible for over forty percent of all online sales. If you wish to succeed in this tightly swamped e-commerce industry, you need to avoid the below-listed pitfalls, which are often the cause of many e-commerce industries failing and crashing and burning all along the way.
Of course, we know and understand that mistakes can be quite incredible learning opportunities. However, the honest truth is it will undoubtedly be better if we did not make these mistakes in the first place.
So, here are some mistakes that no eCommerce platform should make.
Not being aware of your target audience.
One of the biggest mistakes that most eCommerce platforms make is that they do not understand their target audience. You may have just the right plan to market your products, and you may have a great website too.
However, if you do not know who your target audience is, then having a product and a website will not suffice. Being aware of your target audience is vital, and it is necessary to help you entice more people and motivate them to visit the store repeatedly.
‘To ensure that you do not make the mistake of not knowing your audience, you need to ensure that the product or service you offer is indeed what your audience needs. You must understand your audience’s language, and you should know their pain points.
Further, you must perform adequate market research to know what kind of content attracts your audience, and simultaneously make it a point to try and solve their problems associated with the products,’ advises Robin, who did the best Kohler toilet review.
We agree with Robin, and if you follow the advice put forth by him, you will certainly be better positioned to communicate well with your audience and get higher traction on your products.
Developing your own CMS
To state the obvious, if you are not a professional or an adept web designer, designing and developing your own CMS from scratch is going to be quite a daunting task. Of course, it will feel like a nightmare even for the most experienced developer, but the task will be 100 times more difficult for the amateurs.
There is a lot that goes into running your eCommerce platform. You do not wish to just add to the rut by designing your own CMS. In addition to requiring a comprehensive programming language, there is a fair probability that you might not exactly know what features that your CMS should have in the first place.
Having said that, your safest bet, for the time being, is to go with a proprietary or an open-source platform that will not just accommodate your current needs but also set the bar in terms of what’s required from an eCommerce in the future.
Opting for the wrong eCommerce platform
Fortunately or unfortunately, there is a plethora of options available. Consequently, a lot of website owners or web developer’s end up choosing the wrong platform, and this is by far one of the biggest mistakes that eCommerce platforms make, comments Daisy, an SEO professional with TangoLearn.
We agree with Daisy on this. So, how to avoid this mistake? To prevent this from happening, you first should be aware of your own needs. Secondly, when selecting the platform, ensure that it is responsive, SEO friendly, and easy to integrate with all third-party apps. Further, you also need to assess the security features, among other things.
Finally, the website must be easily scalable, especially if you intend to grow the website in the time to come. This is necessary to ensure that you opt for a great platform that can help you build a fully functional and robust online platform.
Insufficient shipping options
Every shipping carrier provides a distinct array of advantages and perks. Though your business might not need the services of the carrier, it is best to provide the customers with a vivid selection of shipping options. Some customers seek a more affordable rate as with the US Postal Service.
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On the other hand, there are also customers who need things quick and fast, maybe immediately at times or the next day. Thus, it is vital to at least have the options to expedite the products to your customers.
So, these are the four key mistakes that most eCommerce platforms make, which can be detrimental in the long run. Know of more such mistakes?
Let us know in the comments below. We would love to share what you think with our readers.