For Australian companies, the rise of content and social media marketing has made it easier than ever to lead people to your website.
While these are critical tools in 2021, if your website isn’t effectively built, no amount of marketing will help you increase visitors. Both the strategy and design of your website may have a major influence on how it ranks in search engines (also known as SEO), so it’s critical to get the foundations of your website design correct before embarking on a pricey marketing campaign.
Here are a few typical concerns that might negatively affect your website’s traffic and search engine rankings.
Adaptive or Responsive Design
In 2021, having a responsive website will most likely be the most essential element.
What does it mean to be responsive? A responsive website adapts and displays material effectively for visitors no matter what device or screen size they are using. Because Google acknowledges that it penalizes websites that aren’t responsive, it’s more vital than ever to make sure yours is.
While most freshly developed websites are responsive, it’s also crucial to make sure that content is not simply formatted for these devices, but also optimized and modified to provide users the best possible experience.
Whereas the results may vary and not every element of your website can be addressed, if there are severe difficulties or your website is not responsive at all, it may be time to upgrade or prioritize these changes.
Website Loading Time
In today’s fast-paced culture, a slow-loading website might give visitors a bad impression and cause them to leave soon. This frequently leads in search engines penalizing you for offering a poor user experience. Images and video on your website are frequently the major slowdown causes, yet they are an essential component of an appealing design.
As a result, it’s critical to strike a balance between information that looks great on screen while still being small enough to load quickly. Optimizing your pictures is frequently the first step in addressing load speed.
Designing a website that search engines can simply crawl helps you improve your SEO while also attracting new visitors.
In general, content optimization is including relevant and search-friendly keywords across your website and content, such as in page titles, descriptions, and text. This factor informs search engines that your website (rather than your nearest competitor’s) addresses the issues that visitors may encounter, resulting in a higher ranking and increased traffic to your site.
Usability and Visual Design
Another factor that might influence website traffic is the consistency of your brand and your online presence.
A professional-looking website may improve or break a user’s opinion of it, and hence the amount of traffic it receives. The ease of use of the website is equally important, especially when considering the goals and needs of your ideal visitor and whether or not they can really do these tasks.
Consider if the overall visual web design shows your organization in the best light possible.
Take your website’s usability into consideration as well. Consider three activities that your ideal visitor would like to do, and how easy it is for them to do so utilizing your website’s navigation, buttons, or call to actions.
Examine the content of your present website (text, layout, and pictures) to determine if these phrases occur organically and prominently in areas like important headers and page names.
Constantly Updated Content
Quality content is essential for a successful website, but delivering fresh material and updates on a regular basis is a major plus for search engines.
Putting up a blog on your website (like the one you’re reading right now) is one method to show visitors and search engines that you’re willing to help, providing them a reason to choose you over your rival and demonstrating your knowledge in your chosen industry.
To begin, assess if a blog would be useful to your company or organization.
If you don’t think you’ll have time to write posts on a regular basis, consider what difficulties your visitors are having and how an educational post or video might assist them solve them.
You may have noticed share symbols that allow and even encourage you to post information straight to your personal or professional social media networks if you’ve recently visited any news websites or blogs, signed up for an event on Eventbrite, or sponsored someone through a website like JustGiving. If you make it simple for people to share your material for the benefit of others, they will be more likely to do so.
These are some critical web design and marketing techniques to consider in your web design plan to guarantee that you create a site that has the potential to generate a large amount of visitors. If you design a website that lacks several of these characteristics, some may be more difficult to repair after launch than others. The worst-case situation is that you’ll have to start from scratch, which no business owner wants! So, prepare ahead of time, plan thoroughly, and develop a website design strategy that will boost website traffic!