Although Google does not reveal its total search volume and traffic, it is fair to assume it is magnificently significant compared to all other search engines that exist. According to some estimates, Google receives 40,000 search queries per minute and about 3.5 billion searches every day, and the number increases by 10% every passing year. This means people are using search engines to find what they are looking for. This is why businesses are spending on professional SEO services and other digital marketing strategies. But with so many searches and millions of companies competing on the web what’s your strategy on top?
Additionally, more than 53% of US consumers claim that they research products through Google’s search engine before making purchases. With numbers being significant, it’s a no-brainer that SEO will play a vital role in your digital marketing strategy with minimal spending and optimal results. And knowing that the top ranking website on Google SERPs gets over 32% of all clicks is a golden opportunity that no business would ever want to miss!
How SEO Mainly Drives The Digital Marketing Strategy For Any Business Website
It is a well-established fact that digital marketing has a plethora of benefits, and without it, an online business can never thrive on its own. However, among several different strategies, each has its pros and cons, but SEO often leads with the most pros.
Given that digital marketing involves several strategies to make the online business prominent on the web, it comes with a cost. However, to reduce that cost, companies have to actively invest their effort to bring their business organically on top, which requires time and, most importantly, SEO. This is why more than 60% of pages ranking on SERPs are three years or older.
If you are wondering how SEO drives the digital marketing strategy for businesses, you need to know about paid marketing.
Paid marketing requires funds to run each campaign and boost the reach of a business. These campaigns are always periodic and are set for a day, a week, a month, or the entire year. Going for the year or even a month may cost a small business an arm and a leg! This is why not all companies go for a paid strategy. Moreover, the campaign boosts the business until the set time, and once it completes, the results fade off.
On the contrary, organically boosting a website’s ranking and authority over the web with SEO makes the results last longer. You continue to receive traffic, leads, and conversions, even if you stop working on your SEO for a short period of time, but this is not the case with paid campaigns.
These are a few reasons why SEO plays a significant role in the digital marketing strategy of a business website. The rest of the campaigns can be aligned to boost the results time and time again. But they cannot be practiced in continuity due to the hefty costs.
As a result, around 49% of marketers reported having generated the best ROIs through organic search. They also got to see higher revenue and conversions than other strategies by focusing only on SEO practices.
However, it would help if you made sure that your company is listed in the search engine results pages (SERPs) so clients can find you when they use Google or other search engines whenever they use Google to find a product or service they need.
Also, whether you invest in paid or SEO, if your website appears on page 70 of the SERPs, a prospect won’t be able to see it and would never click through the SERPs. Therefore, ranking your website is one of the most critical aspects of digital marketing. Because customers won’t buy from you if they won’t even find you.
Diving deep in SEO fundamentals, here is how it benefits any business website and improves its digital marketing results.
Benefits Of SEO For Business Websites
SEO offers lasting benefits for any business website, and in general, it is the best way to improve your ranking on the SERPs. However, there is a lot more to it. Read through to find out some of the fantastic benefits of SEO for any business website.
Increases Your Reach And Builds Brand Awareness
Focusing on SEO increases your reach by making you prominent on the SERPs. And by the time you start appearing on the first few pages on the SERPs, your audience starts noticing you. Thus, it brings you closer to your audience and increases awareness about your brand. Additionally, people tend to buy from you more often as they see you as an authentically growing business when you start ranking higher.
Enhances User Experience Of A Website
SEO is a combined strategy and entails several layers to boost a brand’s existence on the SERPs. First, it works on backlinks and emphasizes on-site SEO to offer visitors a great user experience.
Focusing on high-quality content optimized with the right keywords will improve the way users interact with your website. This is how users will spend more time on your website, and the search engine will trust you more.
Increases Sales For The Business
We have already established that ranking businesses receive more sales and conversions with very high click-through rates. When you receive these three things altogether, your sales automatically increase as people start trusting you as an organically thriving business. As a result, people visiting your company, also known as inbound leads, will turn into qualified leads and eventually buy from you.
However, your content also plays a crucial role in forming user’s opinions about your brand. Therefore, you need to work on SEO and content marketing alike.
Offers A Mobile-Friendly Interface
Since internet users come online through different devices, SEO helps businesses offer the same interface quality across all devices, whether mobile, tablet or desktop.
Ever since Google rolled out its update, it emphasized the need for mobile-friendly and responsive websites for mobile users. As a result, it has become essential for businesses to optimize. Therefore, you need to implement the right SEO and web design techniques to offer the most mobile-friendly interface to your users.
Increases Website Speed And Page Load Time
When you start working on your SEO, your website automatically improves. The latest SEO practices emphasize the need for faster pages, skim-able content, and instant CTAs, which add up to boost the speed of your website.
Build Trust Among The Audience
When you start ranking higher on the SERPs, people will access your website easily and speedily. The fact that google trusted you and ranked you higher makes you credible enough for most people to trusts you. Thus, ranking higher will eventually build trust among the audience. The higher the rank, the stronger they trust you.
Keeps You On A Budget
SEO is a tiring and comparatively time-taking practice. It needs time to nurture your website and its performance to thrive on the web. It can take anywhere from 6 months to 3-4 years to rank on the first page of SERPs.
But that’s the catch where more money isn’t involved; your effort is! It may be a budget-friendly option but takes time to show results. Boosting the backlinking process and high-quality linking can improve the results in less time.
Provides Scalable Results
This practice offers very user-friendly working for professionals and newbies alike. Whatever you do shows up through various tools and analytics. Moreover, it provides scalable results with continuous monitoring that enable businesses to evaluate their performance on the SERPs repeatedly.
There are various tools available online that can help you scale the results and improve the flaws. You can use these tools to generate reports, conduct competitors’ analysis, create records, know the history, and study trends. All in all, the research you do for SEO helps you improve your overall digital marketing strategy with promising results.
The Final Take Away
SEO is a wide variety of strategies that work together to improve a business website’s performance, rank, and reputation. This practice can be acknowledged as the foundation of all other digital marketing activities with so much to offer. If you want to run a paid campaign, invest in content, influencer or video marketing, or anything, you need to include SEO to make it effective. Otherwise, it won’t be as beneficial as the way around.
Therefore, if you are also looking forward to investing in digital marketing, you must begin with the SEO first approach. First, however, you must seek a professional’s help to get the best for your website.