We have been using an inverted pyramid writing structure in mass media for several years. While following this structure in writing, we have to provide the most critical information at the top of the article. After that, we have to provide additional information about the topic. It means that we have to provide details of the topic.
The main idea to use inverted pyramid in writing is to ensure front-loading of the content. First of all, we have to start the story with a conclusion. After that, we have to provide enough details about the building of the conclusion in the rest of the story or web content.
As we know that we are living in the world of short attention span. It is the best way to get the attention of the readers.
How to Use Inverted Pyramid in Blog Writing?
In the beginning, we have started to use inverted pyramid in journalism. Due to its importance, we can also use inverted pyramid writing structure in blog writing. We have to present the most important information on the topic in the front section of the blog. After that, we have to include less detailed information on the topic.
This is the best way to increase the interest of the readers in the blog posts. Here, we will discuss the components of inverted pyramid writing structure.
Start With the Lead:
If you will use inverted pyramid writing structure in blog writing, you will have to start with a lead paragraph. Before writing this key paragraph, you will have to identify the key information of your topic. Along with gathering the key information, you should also try to gather secondary information. You will have to summarize the key points and secondary information in this paragraph.
The most important benefit of this paragraph is that it can provide necessary information about the topic to the readers. If your readers stop reading the blog post after reading this paragraph, they can still gain insightful information about your topic idea. Therefore, you should start your blog post with the leading paragraph.
Go Into Details:
After writing the leading paragraph in the blog post, they can use inverted pyramid writing style to explain the secondary details. While providing the secondary information, they should prioritize the information to get the attention of the readers. After providing the secondary details, they should move towards the smaller details of the topic.
While providing this information, they should never cut unnecessary information about the topic. No doubt, they have to provide this information in the form of paragraphs. They should start these paragraphs with the most important information. It means that they should also deal with each paragraph of the article just like an individual blog post.
Provide More Context:
At the end of the article, you should provide further detail about the topic. It will provide enough help to further drive your point of view. Here, you can also adopt a unique perspective of the topic. Before reading your blog post, the readers may have read this topic from other websites. Here, you should try to provide something unique for the readers.
You should try to provide such information to the readers that they have never heard about this topic. For this reason, you can include the quotes from the interviews of the experts. This is the best way to digest the piece of content that they are reading.
Benefits of Inverted Pyramid Blog Writing in SEO:
If we use inverted pyramid writing in blog posts and it will not provide benefits in the SEO, our efforts will be useless. When you will use this technique, you can create the best quality web post. It will increase the chances to get into the featured snippets. To get these benefits of articles, you should follow some essential principles.
Read More: SE Ranking Review
Answer the Main Question:
Recommended by a dissertation help firm, you should start this article with a strong statement. In this strong statement, you should try to provide an answer to the main question of the article. It is the best way to hook the readers.
When you will provide the answer to the main question, Google will show this answer in the featured snippets. When your web post will start to show in the featured snippets, you can observe a surge in the CTR.
Google can show only the short answer to the question in the featured snippets. After intriguing the readers with the help of this answer, you can convince them to click on this post. They will click on the post to read the full detail of the article.
Therefore, if you want to further convince the readers, you will have to provide further detail of the topic. It means that you should share the information to back up your statement.
Address Related Questions:
No doubt, you can show only one question in the title of the blog post. When we explore this question, we can find lots of questions relevant to this question. While writing the blog post, you should also try to address these relevant questions.
It is the best way to provide relevant information to the audience. When you will provide relevant information to the audience, you can increase your chances to get into featured snippets. While providing this information, you should keep in mind that your content should rich with useful information.
To capture the attention of the readers, we provide the main information at the beginning of the article. Secondly, it can also provide help to improve the keyword prominence. It means that you will have to use title tags, heading tags, and Meta description etc. Thirdly, it can also decrease the interaction cost of the blog posts.
Interaction cost means the efforts that we have to utilize to engage the readers in the content. Fourthly, we can also use inverted pyramid writing style to improve the comprehension of the readers. Fifthly, it is also the best way to encourage a scroll of information. At last, we can also help the readers who usually skim the information.