A logo is an essential element of branding. Needless to say, a ‘good’ logo design is even more important for ideal brand development.
What defines a good logo, then? Coming straight to the point, a good logo design must be memorable and appealing to the eye.
There are hundreds of things we encounter daily that have logos imprinted on them. How many of them can you remember, however? You see, the idea is clear, give the audience something that makes them look at your brand more than others.
Now, for new entrepreneurs or designers, there are a lot of hurdles to overcome before they can create their masterpiece. If you’re relatively new, let’s take a quick dive into 6 mistakes that you should avoid ensuring that your logo fulfills its purpose!
Why is Logo Designing So Important?
For most people, logo designs are a mere coherent visual representation of what a business is all about used in digital marketing. However, that’s not true at all. An exceptional logo design doesn’t only create a brand image in customers but also drives user engagement and trust.
We are not saying that all branding strategies depend on a logo design. Still, it’s hard to deny its significance in today’s world, where quality images, illustrations, and effective graphic designs are the need for all.
Conversions through a landing page design is an excellent example of how website graphics have become prevalent today. Due to its significance, companies tend to hire website landing page services to ensure the final result is impeccable.
But, coming back to logos, messing up with one can be pretty costly since businesses can often miss out on creating the best first impression. When a logo’s engaging, creative and fun, it reflects that your business has solutions for all problems, regardless of their size.
6 Mistakes To Watch Out For
#1 Touching the extremes
The first and the most basic mistake people make is miscalculating. When it comes to logo designs, it’s easy to go overboard with complex ideas or be too simple to be perceived.
In both cases, companies heavily simplify the template or overthink the logo structure. To avoid this, it’s vital to know the goals or values of the company to give you an idea about the kind of approach required.
#2 Neglecting customer preference
Another quite common mistake is selfishness. We know it’s your brand and choosing a logo design that appeals to you is a given. However, the same does not apply to everyone else.
No two customers can ever be exactly similar.
This, in turn, can result in your logo only catching the attention of limited people. To avoid this, you’ll have to do what’s called creating a persona for your target audience. Ask yourself what age group range do your customers fall into? Their gender, Would they like bright or bold color schemes?
Knowing such insightful details about your target audience can narrow the vast possibilities and give you a decent idea of what you should aim for.
#3 Ignoring color scheme and fonts
Here’s a fun fact for the day, all colors exhibit emotions. That’s why most leading brands use two primary colors to incite specific feelings (and reactions) within the customers.
For example, say you want to grab attention, red would be suitable, similarly, blue is appropriate if you wish to display trust. Of course, this doesn’t mean other colors are wrong, but few are linked with stronger emotions.
Fonts, too, are more or less the same. While comical fonts are enjoyed by most of the youth, senior executives of corporations would much rather prefer a more elegant font.
#4 Following trends
We understand that staying updated with trends is crucial but including it in your logo is quite far-fetched.
The reasoning is simple, trends change instantly; your logo can’t.
What you can do, however, is add an element or two (on your logo) to match the current trend and take it off when you need to. However, we advise keeping logos away from trends as much as possible.
#5 Similarity with competitors
Surprisingly, most businesses often have similar design patterns or color schemes to their competitors. If one starts to succeed with a design, others start to imitate it to become famous.
Now, if you look from a customer’s perspective, the others have just become copies of the brand they first followed.
Every company or product should hold uniqueness in aspects such as website, logo, banners, tagline, fonts, marketing campaigns, etc. Altogether, try doing something different from your competitors while keeping your customers’ choices in mind.
#6 Doing it all by yourself
Doing everything by yourself doesn’t sound like a bad idea on paper but isn’t fitting for logo designing. Hastily making an impulsive logo can cause damage to your brand development.
This is where owners regret their designs in the later stages of growth when customers may be disappointed with the brand’s design, like Yahoo.
If you’ve already reached the point of no return and messed up, there’s still hope left! In fact, logo design services exist to provide solutions for such scenarios.
In a nutshell, logo designs should be optimized by inputs such as customer reference, research, and data. This way, it becomes easier for business owners to develop a logo they can present with confidence. However, it’s crucial to know there’s a thin line between making a good and a bad design, so ensure you stay alert to the above-mentioned mistakes!