Now that 2022 is here, it’s time to concentrate our analytical efforts on the biggest esports and game live-streaming trends.
The gaming and technology industries have both expanded recently. Every year, new gaming platforms and consoles come out, and the eSports industry is expanding.
The value of the global esports market is expected to reach $957.5 million in 2019, according to a recent study. It should not come as a surprise that this number will reach $1.65 billion by 2024 given that these startling figures have increased to approximately $1.08 billion over the past two years, representing an increase of more than 10%. Changes and esports trends are inevitable given this industry’s rapid expansion.
Just like any other area of business, the eSports industry is prone to change. We refer to new eSports events that take place annually or even just occasionally as “trending.”
Online Social Betting App for Gamers
A brand-new social betting app for the internet was just recently launched with the intention of outperforming more seasoned gambling establishments like casinos and lotteries. This new platform was developed with the intention of giving users a space where they can gamble without risking any of their personal information or spending any money.
Despite the fact that this app is still in the development stage and is not yet available to the general public, it was developed by a group of experienced professionals in the gaming and gambling industries. As a result, it is a completely novel and original creation. Users will be able to wager on their favorite teams, athletes, and competitors using the app.
A recent example is ZPL (Zomato Pro League), an online social betting platform from Zomato.
Blockchain and Cryptocurrency in eSports
One of the most important trends to watch in 2022 is the incorporation of cryptocurrency and blockchain technology into eSports. The combination of these two technologies, according to numerous industry experts, will significantly alter the way we play and wager on games.
Blockchain is a disseminated information base that empowers secure, straightforward, and uncrackable exchanges. On the other hand, cryptocurrencies are digital or virtual currencies that safeguard transactions through the use of cryptography.
These two technologies will be combined to produce new platforms and services that will fundamentally alter how we wager on sporting events. Many startups are already pursuing this trend, and more should do so in the upcoming year.
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- Mobile esports
As we predicted in April 2021, mobile esports are becoming more and more popular. While traditional esports is still in charge in western countries, their mobile equivalents are now in charge all over the world. The most watched esports occasion to date was the Free Fire Worldwide championship in Singapore in 2021. It was watched by a record-breaking 5.4 million people.
Esports is primarily supported by a number of sponsors and partners. They see this industry as one that is growing and as a way to engage younger generations. Even though this has been effective in many ways, no company wants to have its name associated with deceit or illegal activity.
Regrettably, allegations of match-fixing and cheating against individuals, groups, and coaches at all levels have garnered media attention over time. In addition to the majority of incidents taking place in the lower tiers of play, there have been a few high-profile incidents.
As more sportsbooks enter the esports market, it is imperative for the industry to band together and combat integrity-related issues like match-fixing and cheating on various levels. Whether through a governing body like the ESIC or through collaborative initiatives between tournament organizers, teams, and players, it is crucial to securing the future of esports.
Esports betting is one of the newest hot pastimes. Numerous matches are played every day, and bookmakers provide odds for every aspect of competitive play.
Although the esports betting market is still developing, it is catching up to the sports betting market in terms of both esports fandom and product development. Sportsbooks are well-versed in football, basketball, and hockey, in contrast to esports, which can seem like a challenging field for a newcomer to navigate. Due to tournament structures, the popularity of the game, and frequent in-game patches, a thorough understanding of every facet of the game is required.
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Esports Athletes as Influencers
However, this potential is still far from reaching the level of exposure we can probably expect to see in the coming years. Popular esports athletes do have a chance to become household names and influencers.
Future esports competitors may decide to build their media empires through lucrative sponsorship deals, media appearances, and the support of important new video games.
Co-Streaming Will Continue To Expand
Co-streaming, a recent phenomenon in which two streamers can play cooperatively on different accounts, increased significantly in 2021 and will only increase going forward. When two different influencers or streamers collaborate, they can double their audience and generate more money for both the platform and themselves.
Co-streaming is one of the few innovations that helps both streamers and the platform. Streamers have the freedom to collaborate with whoever they want and advertise to a completely different group of people. Teams of players can plan contests, engage in friendly competition, and network with other streamers.
As viewers are introduced to new streamers to follow, the number of interactions between them, the streamers, and the platform itself rises. This simple but incredibly effective tactic for growing the audience size is one of the best trends of the year and will only gain popularity.
These are just a few of the latest esports industry trends that we can expect to see in the coming years. With so much growth and new opportunities on the horizon, it is an exciting time to be a part of this industry.
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